our services
required viewing strategizes and implements passionate, coherent marketing and distribution campaigns.
click on each service to see more information
  • theatrical distribution
    • required viewing and its sister company DADA Films oversee all elements of Theatrical Distribution including:
    • Identify and secure Release date
    • Booking of National theaters
    • Negotiating with theater chains including Landmark, Laemmle, Regal, AMC, Carmike
    • Exhibitor relations
    • Tracking/competitive landscape
    • Collections
  • theatrical marketing
    • required viewing and its sister company DADA Films oversee all elements of Theatrical Marketing including:
    • Creating and overall Marketing strategy and Budget
    • Creating Creative materials
    • Strategy and implementation of a National Publicity campaign
    • Strategy and implementation of a Regional Publicity campaign
    • Implementing Theatrical and Ancillary budgets
    • Creating and overseeing Media spends
      • Coordinate ad budgets, breakdowns and revisions with agency
      • National Television
      • National Print
      • Cable Spot
      • Online/Viral Outlets
      • Radio
      • Outdoor Advertising
    • On-line marketing
  • new media marketing
    • Create Facebook & Twitter profiles to seek out followers and journalists who are interested in film updates and news
    • Work with web designer to build a comprehensive website that maximizes the campaign
    • Create a comprehensive online viral marketing campaign combining asset placement, promotions and web 2.0 initiatives, while supporting the traditional and niche marketing and public relations efforts for the film
    • Develop online press release, pitch letters and blogging pitches
    • Exclusive Clips and Image Placement with online entertainment sites
    • Oversee trailer placement to online entertainment and niche web sites
    • Oversee review, and social networking & blogging sites to seed the net and create discussion groups, online forums and chats with the filmmakers
    • Create asset list and timeline
    • Non Theatrical marketing/Social Action campaigns
  • film festival positioning and consulting
    • required viewing advises filmmakers on how to position their film at the proper festival and negotiates with each festival for the film to be programmed in the appropriate section.
    • required viewing has represented films at every major film festival including:
    • Cannes Film Festival
    • Berlin International Film Festival
    • Sundance Film Festival
    • Venice International Film Festival
    • New York Film Festival
    • Toronto International Film Festival
    • Telluride Film Festival
    • Tribeca Film Festival
    • Los Angeles Film Festival
    • Guadalajara International Film Festival
    • Locarno Film Festival
    • Rio Film Festival
    • Miami International Film Festival
    • AFI Fest
    • SXSW
    • Hamptons International Film Festival
    • ND/NF
    • MOMA/Canadian Front
    • Premiere Brazil
    • MOMA
    • All major Gay and Lesbian Film festivals in the U.S.
    • All major Jewish Film festivals in the U.S.
    • All major Latino Film festivals in the U.S.
  • film festival publicity
    • Strategize on film’s festival launch
    • Securing Trade reviews
    • Creating positioning production notes
    • Creating Press screening invitations
    • Contacting national/regional Press
    • Setting Press schedules for film’s filmmakers and talent
  • film festival marketing
    • Positioning and strategy for film’s festival launch
    • Festival positioning – work with the filmmakers to identify the goals to be achieved at each festival
    • Creating trailer
    • Creating One Sheet (poster)
    • Creating production notes
    • Creating Broadcast clips
    • Work with website designer to create a dynamic site that will give the audience somewhere to go and find out about the film when it’s getting the maximum exposure at the festival.
  • award campaigns
    • required viewing has overseen several Award winning Film campaigns including:
    • Academy Awards
    • Golden Globe Awards
    • Film Independent Spirit Awards
    • The Gotham Independent Film Awards
    • BAFTA Awards
    • DGA Awards
    • SAG Awards
    • National Board of Review Awards
    • New York Film Critics Circle Awards
    • Los Angeles Film Critics Circle Awards
    • Top 10 Regional Film Critics' Awards
    • Please refer to the film strip on our homepage for specifics on each film.
  • producer’s representation and sales
    • required viewing has represented numerous films at major festivals. Please refer to the film strip for details.
    • We work with the filmmaker as a trusted partner to guide and implement them though every stage of bringing their film to a major festival and market.
    • We work closely with the filmmakers to strategize and position the film for the festival launch.
    • We work with the filmmaker to achieve their goals and to find the best home for their film.
  • tastemaker screenings
    • We create and coordinate intimate Word of Mouth screenings/receptions with Media outlets, Awards voters, Literary professionals, Museums, and non theatrical and specialty venues.
  • v.o.d
    • v.o.d. ancillary strategy
    • v.o.d. ancillary sales
    • v.o.d. ancillary marketing